Monday, 13 February 2017
LO2: Campaign Release Method Gantt Chart
For my campaign, I would use the complete release method. This is because, as the product is a sports club, attraction and interest would need to be gained quickly so people have as large a window as possible to join the club. In addition, as nothing is being teased, it would make sense to release everything so as many people can see it as possible.
Wednesday, 8 February 2017
LO2: Legal and Ethical Issues for my advert
My advert is similar to the British Army advert - in that it shows action of the service, in order to attract people to the sport.
Similar issues I may need to consider is warning the audience of the risks associated with the sport, as it is inherently dangerous. I can do this by providing a warning on the advert that there is risk, for example by providing a note at the bottom of the video saying this. Also, providing web and social media links in the advert, to better inform the audience, would be needed.
Another issue to consider it that brand logos and names may be filmed, for example Canterbury scrum caps etc., which would go against the regulations set in place as Canterbury doesn't endorse the advert. To avoid this, I will make sure to edit out and brands in the advert.
Similar issues I may need to consider is warning the audience of the risks associated with the sport, as it is inherently dangerous. I can do this by providing a warning on the advert that there is risk, for example by providing a note at the bottom of the video saying this. Also, providing web and social media links in the advert, to better inform the audience, would be needed.
Another issue to consider it that brand logos and names may be filmed, for example Canterbury scrum caps etc., which would go against the regulations set in place as Canterbury doesn't endorse the advert. To avoid this, I will make sure to edit out and brands in the advert.
Complained Advert - MoneySupermarket.com advert
The advert featured a bodyguard 'Gary' dancing. Some people found his dancing overly sexual and so shouldn't be shown before the watershed.
The legal issues associated with this would be the ASA's standards concerning sexual content.
The legal issues associated with this would be the ASA's standards concerning sexual content.
Wednesday, 1 February 2017
Ideas for gaining feedback from my target audience
Interview - Bring a copy of any product to the interview for them to assess and discuss
Online Questionnaire - Create a questionnaire for the product, to post on their social media profile
Planning
Interview - Write down questions, and then talk to up to 3 people after the match, to get a varied opinion from many people.
Questionnaire - Use the team's social media profiles to post the questionnaire on, to reach a large audience of players and people interested in the sport, which are as a result more likely to be of the target ages, genders and ABC1.
Online Questionnaire - Create a questionnaire for the product, to post on their social media profile
Planning
Interview - Write down questions, and then talk to up to 3 people after the match, to get a varied opinion from many people.
Questionnaire - Use the team's social media profiles to post the questionnaire on, to reach a large audience of players and people interested in the sport, which are as a result more likely to be of the target ages, genders and ABC1.
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