I have ensured that my article follows the IPSO (an organisation who modertaes press standards in the UK) Editor's Code by thoroughly researching the exercise tips and informtation I included to ensure that it's as accurate as possible. I did not use hyperbole or misleading information to encourage people to take up the sport (i.e. promising X or Y would happen if they joined), instead explaining the merits of rugby to connote the importance of the information without misinforming or exaggerating, mainly done via interviews and image connotations. To this end, I made sure that the information both in and out of interviews were opinion - conjecture, and not fact, by
suggesting instead of
telling via the peer to peer mode of address.
In addition, I'm also adhering to the IPSO Editor's Code by writing about a subject that is in the 'Public Interest' - the health and wellbeing of the public, specifically the teenage girl population and how rugby benefits them. But I also considered the guideline to take into account the proliferation of sport sources that are popular at the point in time. To do this, I used the opinions and advice gathered from a variety of people, players similar to the readers, rather than my own knowledge, to ensure that the information, while not exclusive to the article, is shown and collected uniquely to not saturate the subject any further.
As my article is designed to appear online, I'll take into account W3C's regualtions as well. To make my article accessible and easy to use, the links provided for social media profiles and websites of experts are explained and go straight to the desired, safe, location.
The information I gathered is all from people collected via agreed interviews, so I did not use subterfuge or other nefarious means to gather such information to be used. This complies with IPSO as any information used was allowed to be used.
Regulations by Gultan and Ruge were also considered - for example, 'Unambiguity' was considered, as the target audience is not informed about specific info or jargon none was included, instead, opinions were expanded upon to make it accessible, as the readers may not understand the context surrounding a quote unless explained.
As a percentage of the players were under 16, I complied with the ASA's standards surrounding children in the media. I did not force any players to go anywhere or talk to anyone, as I attended their events and games to gather images and to interview. and I contacted the coaches and players to gain permission before doing so. Action or physical activity was shown purely in a game context, and I did not encourage viewers to copy these actions outside of this context. In fact, I did not glorify the physical activity at all, for example citing quickly in the video to not show the full extent of the action, to guarantee this.
In accordance with the AS and Ofcom's ruling on advertising to children (under 16), which my adverting campaign does as the target audience partly cover this, I have ensured that my adverts do not encourage children to be in a position where they can harm themselves, or go to dangerous places or meet strangers. I have ensured that my adverts are not targeting vulnerable members of the audience a wide range of girls from a variety of backgrounds, not focussing on any that would be impressionable etc. Although my adverts encourage people to join, this is mainly through connotations, and so I have not made people feel like that have to join out of duty or loyalty, which is again an ASA code.
In my poster advertisement I state 'MEET YOUR #innerwarrior'. Although this has connotations of a slim and fit individual, I have included girls of a variety of body types in all advertisements to ensure that this is not encouraged - all body types can play, and they shouldn't have to change their body.
