LO2: Location Recce

Location Planning

I will use the Abbeydale Sports Club, specifically the top pitches, to film my long form video and social media video. Also, the images for my poster will also be taken at this ground. This is for a number or reasons:

The pitches are isolated, with mainly woodland and a few houses in the background to encourage the themes of isolation in the film. This also serves from a practical standpoint, as there will be fewer/no interruptions or distractions to slow production on the film.

The club is the main training location for Sheffield Swans, my client, so using the most realistic locations possible would be effective in getting a realistic look at the teams resources. Also, people in the local area recognising the club may encourage them to pay attention to the message and join.

I am familiar with the location and people train their regularly, so it's unlikely that there will be health and safety issues or other planning issues that would stop production.

Contingency Plan

The Ringinglow Sports Ground is by contingency location (incase of games being played, pitches being attended to etc.), as it has a rugby pitch similar in location and size to Abbeydale, so the aimed look for the aesthetic will be similar.

LO2: Gantt Chart

Questions for Survey

After watching the video, what is your attitude towards rugby?

• Positive - I like rugby
• Neutral - have no opinion towards rugby
• Negative - Negative - I dislike rugby

Would you be interested in playing rugby after watching the video?

• Yes
• Maybe
• No

Would you show this video to friends/share this video?

• Yes - I want others to know about it
• Maybe - I don't mind if others see it or not
• No - I don't want people to see the video

LO2: Storyboard - Long Form Video

Risk Assessment

Activity	Risk	Persons at risk	Safety Measure	Person responsible	Checked/Complete
Filming/taking photos of rugby	Players knocking into me/the camera Water damage to camera Slipping on mud	Model, myself Camera	Stand away from the action and use a long lens Use an umbrella while filming Wear suitable footwear, make sure path is clear	Theo	11.12.16
Editing video and photos + creating products	Damage to back Damage to eyes	Me	Stand up and move regularly, every 45 minutes Look away from screens regularly, every 45 minutes	Theo

Revision

What does NRS stand for? What do they do?

National Readership Survey. They collate data about readership of print media in the UK.

What does BARB stand for? What do they do?

Broadcast Audience Research Board. They collate data about viewership of TV channels in the UK.

The most popular genre BARB recorded in October 2016 was Entertainment.

Current Affairs got 4.88% of the views.
On Channel 5 in July 2016, the most popular programme was

WENTWORTH PRISON (TUE 26 JUL 2016, 2200)

Homework

What is the role of the NRS?

The NRS (National Readership Survey)'s job is to collate data of the readership of magazines and newspapers distributed in the UK. They do this by separating the population into different demographics, such as their ABC1 Scale, which determines where someone is in society based on the job they or their family has. They collect this data through the use of questionnaires and other methods that are implemented into various magazines, and then they sell the information to publishers for them to use.

How might the information help the Daily Mail plan it's advertising strategies?

As they have a high female readership, the Daily Mail would use this information to gear their campaigns to appeal towards women more, for example by using traditionally female likes and interests (soaps etc) to gather interest. In addition, excluding/removing parts of the campaign that would target men over women (cars etc) would also be a priority. Utilising the NRS, they could also use the questionnaires made by them , and implement them into the site, to identify what NRS Scale the majority are on, to further target their biggest audience.

Work to be completed

Activity	Resources	Equipment	Staff
Planning photo shoot for print		Adobe Photoshop	Me
Photo shoot for print	Players	Camera Tripod Camera Track	Me
Interview for print and video	Captain and another player Script/ prompts	Camera Tripod Voice Recorder PC	Me
Editing photos for print		Adobe Photoshop Adobe InDesign PC	Me
Planning videos	Shot plan		Me
Shooting video	Players	Camera Camera Track	Me
Editing video		Adobe Premier Adobe Audition PC	Me

Advertising Choices

Above the Line choices I'm going to use for my client:

Promotional video
This will be used to appeal to a wide selection of the target audience, as it will appear on platforms where a large audience will be likely to see it - VOD services such as Youtube, and on their website


Below the Line choices I'm going to use for my client:

Social media video and content
More personal and on a smaller scale than VOD, but can still apply to a smaller section of people who will use social media

Posters and flyers
Distributed to sports clubs and schools, so will be shown to a smaller audience as less people will be likely to see them


Tasks brainstorm:
Get permission from players
Plan the products - print (visualisation diagram), videos (shot ideas)
Make the products



Deadline for Stage 1

16th January 2017

Up to you what it consists of, but must be substantial enough to 'launch' the campaign


Workplan for Campaign

Treatment - Advertising Campaign

Colours

Background colour - Black or white

If white is the background colour:

Primary colour - Land Rover green

Secondary colour - Gold

If black is the background colour:

Primary colour - Gold

Secondary colour - Land Rover green


Key Message

Try the sport




Themes/Ideas - Synergy

Use the 'TRY' slogan with all products

Always use the appropriate colours with the product

Always use the swan logo

Use the same quotes for all products

	9:00	9:30 – 9:45	9:45 – 10:00	10:00 – 11:00
Activities	Interviews (before training)	Photography (pre-match training)	Filming (pre-match training)	Filming (match)
Resources	Camera, microphone	Camera, tripod	Camera, tripod, other equipment	Camera, tripod, other equipment
Contingencies	Use camera audio, re-do the interviews	Edit photos in Adobe Photoshop, retake at another time	Edit with Adobe After Effects and Premier	Edit with Adobe After Effects and Premier
Deadlines	9:30 (start of training)	9:45	10:00 (start of match)	11:00 (end of match)
Timing	30 minutes	15 minutes	15 minutes	60 minutes