LO2: Location Recce

Location Planning

I will use the Abbeydale Sports Club, specifically the top pitches, to film my long form video and social media video. Also, the images for my poster will also be taken at this ground. This is for a number or reasons:

The pitches are isolated, with mainly woodland and a few houses in the background to encourage the themes of isolation in the film. This also serves from a practical standpoint, as there will be fewer/no interruptions or distractions to slow production on the film.

The club is the main training location for Sheffield Swans, my client, so using the most realistic locations possible would be effective in getting a realistic look at the teams resources. Also, people in the local area recognising the club may encourage them to pay attention to the message and join.

I am familiar with the location and people train their regularly, so it's unlikely that there will be health and safety issues or other planning issues that would stop production.

Contingency Plan

The Ringinglow Sports Ground is by contingency location (incase of games being played, pitches being attended to etc.), as it has a rugby pitch similar in location and size to Abbeydale, so the aimed look for the aesthetic will be similar.

LO2: Gantt Chart

Questions for Survey

After watching the video, what is your attitude towards rugby?

• Positive - I like rugby
• Neutral - have no opinion towards rugby
• Negative - Negative - I dislike rugby

Would you be interested in playing rugby after watching the video?

• Yes
• Maybe
• No

Would you show this video to friends/share this video?

• Yes - I want others to know about it
• Maybe - I don't mind if others see it or not
• No - I don't want people to see the video

LO2: Storyboard - Long Form Video

Risk Assessment

Activity	Risk	Persons at risk	Safety Measure	Person responsible	Checked/Complete
Filming/taking photos of rugby	Players knocking into me/the camera Water damage to camera Slipping on mud	Model, myself Camera	Stand away from the action and use a long lens Use an umbrella while filming Wear suitable footwear, make sure path is clear	Theo	11.12.16
Editing video and photos + creating products	Damage to back Damage to eyes	Me	Stand up and move regularly, every 45 minutes Look away from screens regularly, every 45 minutes	Theo

Revision

What does NRS stand for? What do they do?

National Readership Survey. They collate data about readership of print media in the UK.

What does BARB stand for? What do they do?

Broadcast Audience Research Board. They collate data about viewership of TV channels in the UK.

The most popular genre BARB recorded in October 2016 was Entertainment.

Current Affairs got 4.88% of the views.
On Channel 5 in July 2016, the most popular programme was

WENTWORTH PRISON (TUE 26 JUL 2016, 2200)

Homework

What is the role of the NRS?

The NRS (National Readership Survey)'s job is to collate data of the readership of magazines and newspapers distributed in the UK. They do this by separating the population into different demographics, such as their ABC1 Scale, which determines where someone is in society based on the job they or their family has. They collect this data through the use of questionnaires and other methods that are implemented into various magazines, and then they sell the information to publishers for them to use.

How might the information help the Daily Mail plan it's advertising strategies?

As they have a high female readership, the Daily Mail would use this information to gear their campaigns to appeal towards women more, for example by using traditionally female likes and interests (soaps etc) to gather interest. In addition, excluding/removing parts of the campaign that would target men over women (cars etc) would also be a priority. Utilising the NRS, they could also use the questionnaires made by them , and implement them into the site, to identify what NRS Scale the majority are on, to further target their biggest audience.