National Readership Survey. They collate data about readership of print media in the UK.
What does BARB stand for? What do they do?
Broadcast Audience Research Board. They collate data about viewership of TV channels in the UK.
The most popular genre BARB recorded in October 2016 was Entertainment.
Current Affairs got 4.88% of the views.
On Channel 5 in July 2016, the most popular programme was
On Channel 5 in July 2016, the most popular programme was
WENTWORTH PRISON (TUE 26 JUL 2016, 2200)
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Homework
What is the role of the NRS?
The NRS (National Readership Survey)'s job is to collate data of the readership of magazines and newspapers distributed in the UK. They do this by separating the population into different demographics, such as their ABC1 Scale, which determines where someone is in society based on the job they or their family has. They collect this data through the use of questionnaires and other methods that are implemented into various magazines, and then they sell the information to publishers for them to use.
How might the information help the Daily Mail plan it's advertising strategies?
As they have a high female readership, the Daily Mail would use this information to gear their campaigns to appeal towards women more, for example by using traditionally female likes and interests (soaps etc) to gather interest. In addition, excluding/removing parts of the campaign that would target men over women (cars etc) would also be a priority. Utilising the NRS, they could also use the questionnaires made by them , and implement them into the site, to identify what NRS Scale the majority are on, to further target their biggest audience.
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