LO2: My marketing campaign

For my marketing campaign, I want to do a local rugby team, like a recruitment video (drawing inspiration from military recruitment videos in terms of length and format). This team would either be for my former team, or my sister's current one. Most likely the latter, as women's rugby is still growing and would be most in need of support, and the advertisements I would create, mainly video focused, could appear on social media and VOD, where the audience is likely to see it.

What platform do you think your marketing campaign would be successful on?
I think my campaign would be best in a video format - most likely a trailer-like video 30-40 seconds in length.

What are my strongest skills?
Most likely filming and editing, as I have first hand experience of the sport and know what to film, as I know where the most interesting events would be and what would attract the most people to the sport. I also have some experience editing, so that could also be considered a skill.

Blunt or subtle?
My campaign would be blunt, as it is intended to get the message across, and use fast and hard hitting action to make the audience interested.

I could use a campaign similar to one that has been shown - a single image with no context, to make people interested in the subject. They would most likely take to social media to discuss this, which is where the demographic would likely see the other video adverts, as that's where they would appear. This would mean both adverts working together effectively to convey a message: one avert gets people talking on the desired medium, and the other appears on that medium to satisfy interest and confirm people's interests.

Event marketing campaign
Can be small or large scale events
Can be linked and shared on social media, such as:
Facebook
Twitter
Instagram

Legal bodies

OFCOM (Office of Communication) - Protects the British public from scams, harmful content and false advertising, as well as promoting competition in advertising. Works in the all forms of media, e.g. print, TV etc. Also specially works to keep the radio spectrum from pirate radio stations.
They also take complaints made from the public about content and investigates them, possibly leading to legal action being taken if the allegations prove correct.

BBFC (British Board of Film Classification) - In charge of classifying all video content in Britain. This was restricted to film, but is starting to be introduced to music videos and other web content the British public can access, and advertisements that can appear where films are, e.g. on Netflix or in cinemas.
Classifying is done by applying an age rating to the film, to show people, mainly parents, what age the film is suitable for. Also, a BBFCinsight is added to each film, detailing the reasoning for the classification, as well as giving a more detailed warning of content for parents and concerned audiences.

ASA (Advertising Standards Authority) - Applies codes to advertisements in the UK, to judge and guide creators if their adverts are acceptable to be aired. They also act on complaints about advertisements, and actively search for harmful, misleading or offensive adverts.

Stoptober and Movember

Stoptober

Aims to get people to stop smoking. They provide and encourage products to help stop smoking, for example: e-cigarettes, stop smoking patches and patches and services.

Movember

Raises awareness for testicular and prostate cancer, men's health and men's suicide issues.

Sports clubs and other big organisations often take part on a big scale, doing advertisement for the movement.