LO2: My marketing campaign

For my marketing campaign, I want to do a local rugby team, like a recruitment video (drawing inspiration from military recruitment videos in terms of length and format). This team would either be for my former team, or my sister's current one. Most likely the latter, as women's rugby is still growing and would be most in need of support, and the advertisements I would create, mainly video focused, could appear on social media and VOD, where the audience is likely to see it.

What platform do you think your marketing campaign would be successful on?
I think my campaign would be best in a video format - most likely a trailer-like video 30-40 seconds in length.

What are my strongest skills?
Most likely filming and editing, as I have first hand experience of the sport and know what to film, as I know where the most interesting events would be and what would attract the most people to the sport. I also have some experience editing, so that could also be considered a skill.

Blunt or subtle?
My campaign would be blunt, as it is intended to get the message across, and use fast and hard hitting action to make the audience interested.

I could use a campaign similar to one that has been shown - a single image with no context, to make people interested in the subject. They would most likely take to social media to discuss this, which is where the demographic would likely see the other video adverts, as that's where they would appear. This would mean both adverts working together effectively to convey a message: one avert gets people talking on the desired medium, and the other appears on that medium to satisfy interest and confirm people's interests.

Event marketing campaign
Can be small or large scale events
Can be linked and shared on social media, such as:
Facebook
Twitter
Instagram