LO2: Campaign Ideas

My brother is part of a drama club called Carney Academy. Advertising this campaign would mainly be via the internet, as the group is exclusively aimed at below 18 year olds, and the internet is where this demographic is often found.

The mediums I would use in the campaign would be:

Video - most likely distributed through Youtube or a website, it would include shots of their most impressive performances, their rehearsals, and interviews with some members, dubbed over the images in a voice over fashion.
Leaflets - distributed to theatres and cinemas, as well as and drama classes in schools, as the target audience of people interested in acting that are of the appropriate age.
The organisation already has a website, so making another would not be possible. However, implementing the adverting campaign into a part of the website, or even making it's own branch, would be useful in further informing the audience, as well as leading them to a location where all their questions could be answered.


Rugby. I was part of a rugby team up until last year, and my sister is now also playing the sport, giving me access to two potential teams to use in promotion. The methods of advertising would be almost identical to the previous option, the drama club, due to a similar audience and goal (recruitment via informing).

The promotion would include:

Video - again Youtube, as the teams I have access to are all under 18, so spreading the video on social media and VOD services such as Youtube would be effective as that is where the demographic frequents. The style the video would most likely be in the same fashion as the Army recruitment adverts, as they have a similar action-oriented theme, and I think it would convey the appropriate message to the audience. Interviews and quotes from players could also be added on top of the video.
Print - In the form of leaflets/ flyers and posters, to be distributed to schools and general sports clubs. These would follow a similar theme to Army promotional material, keeping with the video's theme for solid branding, to attract people from different sports, and kids that would fit the age demographic. Also, seeing the print material in addition to the video adverts would be effective as they compliment each other and spread an identical message.
Website - A place to host the videos and designs used for the print adverts, it would also be used as a basis for a social media campaign - by the website having social media accounts that link back to the original website. I would also see a Role Finder, similar to the British Army website's Role Finder, for people interested to explore the different parts of rugby. The whole interviews with players, which only part of would be included in the video, would be hosted here to be read by the audience.


The Leather Bags available can be advertised via numerous ways, these include:

Video - akin to average clothes adverts, they would feature the bag throughout the video, but would also have people modelling the bag and using them in situations that the audience would expect to be in, e.g. school etc.
Website - showing the details of the bag, uses, and hosts the videos made, which would be spread throughout social media but would originate at this website. Also showing pricing and the possibility to buy the bags.