Treatment - Advertising Campaign

Colours

Background colour - Black or white

If white is the background colour:

Primary colour - Land Rover green

Secondary colour - Gold

If black is the background colour:

Primary colour - Gold

Secondary colour - Land Rover green


Key Message

Try the sport




Themes/Ideas - Synergy

Use the 'TRY' slogan with all products

Always use the appropriate colours with the product

Always use the swan logo

Use the same quotes for all products

	9:00	9:30 – 9:45	9:45 – 10:00	10:00 – 11:00
Activities	Interviews (before training)	Photography (pre-match training)	Filming (pre-match training)	Filming (match)
Resources	Camera, microphone	Camera, tripod	Camera, tripod, other equipment	Camera, tripod, other equipment
Contingencies	Use camera audio, re-do the interviews	Edit photos in Adobe Photoshop, retake at another time	Edit with Adobe After Effects and Premier	Edit with Adobe After Effects and Premier
Deadlines	9:30 (start of training)	9:45	10:00 (start of match)	11:00 (end of match)
Timing	30 minutes	15 minutes	15 minutes	60 minutes