Wednesday, 16 November 2016

Deconstructing a brief

Important details in the brief:

Bounce Kings – name of company

Sheffield - location

Trampoline and bungee – Olympic training to bungee dodgeball – things they offer

Viral online campaign - method

Print campaign - Short videos – method

Families and teens aged 13-19 – target audience


January 2017 - deadline

Aims and objectives of the advertising campaign

Inform people about the opening of the new facility
Attract people, mainly the target audience, to the the place


Target Audience

'Families and teens aged 13-19'
Young people and their families, who have disposable income and would be interested in trampolining


Potential issues about the campaign

All people filmed in the advert, especially children, would have to give consent to be filmed

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