Based on the product I'm making and the talent of the advert - white, middle class, 14-16 year old, mainly girls, I think that this is my target audience. This is because the people who play rugby at this age are relatively new due to the growth of the sport, so they would likely be attracted to the sport more if they see an advert that promotes excitement, as it has similar themes to military adverts which promote similar themes, but to older males. So this could also be seen as being able to participate in an activity that they usually wouldn't be able to do - rugby which is seen as a male sport, and exciting things like the military, which don't promote women in their adverts.
And according to studies conducted by smh-insight.com, 21% of middle earners and 25% of high earners are interested in rugby, making this the most likely target audience. However, 19% of low earners are also interested, making them a possible target demographic as well, although to a lesser extent.
This website also found that only 14% of women in England have an interest in the sport, which identifies a target audience to promote to, in order to raise the number of female fans of the sport. 36% of women in Wales and 10% in Scotland also show interest in the sport, which suggests that Welsh women could be the audience to target, at least primarily.
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