Promotional video
This will be used to appeal to a wide selection of the target audience, as it will appear on platforms where a large audience will be likely to see it - VOD services such as Youtube, and on their website
Below the Line choices I'm going to use for my client:
Social media video and content
More personal and on a smaller scale than VOD, but can still apply to a smaller section of people who will use social media
More personal and on a smaller scale than VOD, but can still apply to a smaller section of people who will use social media
Posters and flyers
Distributed to sports clubs and schools, so will be shown to a smaller audience as less people will be likely to see them
Tasks brainstorm:
Get permission from players
Plan the products - print (visualisation diagram), videos (shot ideas)
Make the products
Deadline for Stage 1
16th January 2017
Up to you what it consists of, but must be substantial enough to 'launch' the campaign
Workplan for Campaign
Distributed to sports clubs and schools, so will be shown to a smaller audience as less people will be likely to see them
Tasks brainstorm:
Get permission from players
Plan the products - print (visualisation diagram), videos (shot ideas)
Make the products
Deadline for Stage 1
16th January 2017
Up to you what it consists of, but must be substantial enough to 'launch' the campaign
Workplan for Campaign
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