Ideal Self - Is how we want to be, who you aspire to be
Intertextuality - The relationship between texts, i.e. something form another text that is put into your one
Pastiche - an artistic work in a style that imitates another artist, work or period. Not a parody.
Endorsement - The action of endorsing something or someone/ saying you support something, usually with celebrities endorsing it
Call to Action - Instruction to an audience that promotes an immediate response. i.e. 'Call now'
Connotation - an idea or feeling which a word invokes for a person in addition to its literal or primary meaning.
Denotation - the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.
Demographic - relating to the structure of populations.
Iconography - the visual images and symbols used in a work of art or the study or interpretation of these.
Branding - the promotion of a particular product or company by means of advertising and distinctive design.
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