LO3: Development of Products - Campaign Poster Creation Process

This is the photo I chose for the poster of my campaign. This is because the girl in focus takes up a large part of the image to attract the audience's attention, while the out of focus background it suitable for text and to provide the 'teamwork' connotations of the sport I want to show.

To make the image more attractive, eye-catching and to make it mix with the upcoming design, I used Adobe Photoshop to edit it, making the blacks more prominent, other colours more vibrant by increasing the contrast and saturation, and adding an  effect to make the shot appear dramatic and attractive.

I then used Adobe InDesign to start the creation of the poster. Using the materials my contact provided, I used a black bar at the bottom of the poster to place the text and logo on, as this would contrast the best with the white of the text and image, while also looking informative and professional.

After placing and adjusting the text to bring the priority information to the front (i.e. the target audience - Y7-13 Girls, and the message Twitter hashtag), I separated the other information which is important but less eye-catching into boxes or above, in smaller text to give the priority to the aforementioned vital stuff.

However, I felt that the boxes weren't effective in conveying the message I aimed to get across, that rugby is easily accessible and freeing. Because if this, I moved the more important info upwards and larger, while other info such as where and contact details were below a separating line, which I included to fill a void and give the appearance of an official document, making it look more important. Also, moving 'Y7-13 Girls- in front of the message gave the impression that the message was directed at the audience, which it is, and as they are side to side it makes it appear more like a story, left-right.

And finally, I increased the size of the 'Meet your' section of the masthead, as well as capitalising it, to make it more eye-catching, and going larger-smaller as the text goes down the page draws the eye downwards to the image and important information after looking at the main attraction.