LO3: Analysis of materials in accordance with the client brief

All 3 parts of my advertising campaign meet the specification of the client brief. As the purpose of the campaign is to encourage people who see the adverts to join Sheffield Swans Rugby Club, I placed their contact details at the end or in all pieces of work, as well as telling the audience who specifically the advertisement is for (e.g. by including the Sheffield Swans logo at the end of the long-form video). As a result, this meets the client specifications.

In addition, as part of the encouragement to getting the audience to start playing rugby is by showing the game, I included many shots and video that highlighted all parts of the game (most evidently shown in my social media video), and the reasons for playing (long-form and poster), which as a result complies with the ideas of the client as it will encourage people to join the team.