ASA and Ofcom
In accordance with the AS and Ofcom's ruling on advertising to children (under 16), which my adverting campaign does as the target audience partly cover this, I have ensured that my adverts do not encourage children to be in a position where they can harm themselves, or go to dangerous places or meet strangers. I have ensured that my adverts are not targeting vulnerable members of the audience a wide range of girls from a variety of backgrounds, not focussing on any that would be impressionable etc. Although my adverts encourage people to join, this is mainly through connotations, and so I have not made people feel like that have to join out of duty or loyalty, which is again an ASA code.
In my poster advertisement I state 'MEET YOUR #innerwarrior'. Although this has connotations of a slim and fit individual, I have included girls of a variety of body types in all advertisements to ensure that this is not encouraged - all body types can play, and they shouldn't have to change their body.
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